To date, Apple has taken no action against such activities, which perhaps indicates that the 'buzz' around its OS is not entirely unwelcome. These allow the operating system to be installed on a standard PC. But there is another way: for some time, various different images of Mac OS X have been available on the internet that have been modified to circumvent its tight coupling to Apple's hardware. This would require a visit to one of the Apple retail stores or an accommodating Mac-owning friend. However, another reason could be the fact that users rarely have an opportunity to experience Mac OS before buying a computer. This low market share is often attributed to the relatively high prices of Apple computers. Apple's MacBook Air, iPhone and iPod may be all the rage, but the company's desktop computers are still relative rarities: although analysts' figures vary, Apple desktops certainly comprise less than 10 per cent of the worldwide market.